Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)

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Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

  • BindingHardcover
  • EAN9780072865783
  • Edition3
  • ISBN0072865784
  • LabelMcGraw-Hill/Irwin
  • ManufacturerMcGraw-Hill/Irwin
  • NumberOfItems1
  • NumberOfPages720
  • PackageQuantity1
  • ProductGroupBook
  • ProductTypeNameABIS_BOOK
  • PublicationDate2005-01-21
  • PublisherMcGraw-Hill/Irwin
  • StudioMcGraw-Hill/Irwin
  • TitleBusiness Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)