pop! goes the shadow Eye Shadow
pop! goes the shadow check, check, checks out on all these categories and more! Our goal was to create the ultimate shadow where blendability meets the maximum color payoff. Our buildable colors will take you from subtle highlights to dramatic smokey eyes. With pop! goes the shadow, eye shadow creasing is a thing of the past. We pride ourselves on our long-lasting and crease-free formula that stays on all day and night. So get ready to try the eye shadow that will change your life!