The YUMbrella Multi-lure rig by YUM quickly established itself as the No. 1 in the bass fishing for strength, durability and effectiveness. "I've fished a bunch of different rigs," said top FLW and BASS pro Jason Christie, "and the YUMbrella is definitely the toughest, best-made one I've thrown. I couldn't get a day's fishing out of some of the others without breaking. I've got one on now that I've fished seven 12-hour days with - and caught some giant bass - and it's still going strong

The YUMbrella is constructed using stainless steel wire that has been repeatedly heat treated for strength and memory, and it's held together with a true coupler system to create a rig anglers can depend on. Add tough snaps and swivels and a rattle in the head, and the YUMbrella gives anglers exactly what they're looking for - an unfair advantage with a lure that performs with shocking results. We make believers every day.

At YUM, we use the latest technology to create baits that give you an unfair advantage against both fish and other fishermen. It doesn’t matter if you’re fishing a top-tier tournament or just fishing for the big one, YUM baits will produce when others fail. YUM’s intense attractant is the scientific secret ingredient. It includes natural baitfish enzymes that University research proves trigger a feeding response in bass and other gamefish. The baits themselves were inspired by nature and have been tested to ensure they represent the leading edge of bass fishing technology. Extensive laboratory research proves the power of YUM – fish strike harder and hold on to YUM longer than competing plastic baits.