Women's Diesel Black Gold DBG Green Beaded and Embroidered Fall Coat Jacket

When Renzo Rosso founded the brand, his idea was to address people across the world in one common language and product. He set out to establish an international platform in which he could distribute his product. After Das joined the brand as creative director, he assisted in growing the company beyond both a custom denim brand and solely an Italian company. Diesel has grown to truly be a lifestyle brand. Under the Diesel umbrella, the company has both men's and women's clothes, Diesel Kids, fragrance, eyewear, underwear, footwear, leatherwear, a luxury line, Diesel Gold, and 55 DSL, which is the sportswear division. Diesel has also had many notable collaborations: In 2008, a special denim line with Adidas. Fuel for Life, a fragrance collaboration with L'Oreal, a watch and jewelry collaboration with Fossil. In 2008, the brand also created 500 limited edition Diesel cars with Fiat. One of the most defining aspects of the brand, is selling the view that the world is a "single, boarder-less macro-culture." Starting in 1991, the brand engaged in an international marketing campaign that was innovative. The marketing strategy uses creative methods for selling their brand. Some strategies include marketing their products in video games. In 2008, Diesel sold their designs to Sony Computer Entertainment Europe, for use in Playstation home.