Wella Illumina Permanent Creme Hair Color, 6/16 Med Blonde/Ash Violet, 2 Ounce

Illumina color is a premium brand that introduces the wonder of light to the wella professionals portfolio. Sheer color that's luminous in every kind of light. Color after color vs. Next biggest leading permanent color brand with 100 percent grey coverage. Understand the color see the wonder of light. Spread the word, become a member of the illumina color creative team. What else you need to know: superior light reflection and superior hair protection up to 100 percent grey/white coverage with a sheer result.