Since you’re here, you’re probably a lot like us: creative, practical, caring, and ready to inspire a better way. We are inspired to do things right and keep things simple. We believe in treating everyone as if they were our friend, protecting our environment as if it were our home, and finding creative solutions to over complicated challenges. In short, we are Way Basics. Paper based storage furniture became the foundation of our initial introduction for the brand. Our founder, Jimmy, thought it would be fun to create a recycling bin made from recycled paper, since it’s one of the most commonly recycled materials. It comes flat and then pops open like paper grocery bag, but a much fancier design. You can throw all your recyclables in it, and then recycle the entire thing - then pop another one open and the recycling starts again. It's simple and elegant.

In our packages, you won't find mysterious collections of screws and nails, or complicated diagrams and instructions. That's because you can put our unique zBoards together without tools or hardware. Super-strong 3M brand adhesive strips let you fit the pieces neatly together. Just peel, stick, and you're done.

We treat the people of the world as our family. We want you to be safe and live the healthiest life possible. You can rest assured that our products aren't polluting the air inside your home, as there are no VOCs or formaldehyde in our products. VOCs are chemicals that become a gas at room temperature, such as formaldehyde. Products made with those chemicals will release the gas into the air, a process called off-gassing, and if high concentrations of formaldehyde are off-gassed and breathed in, it could cause health problems. We also use a water-based glue that is completely recyclable.