Visual Usability: Principles and Practices for Designing Digital Applications

Imagine how much easier creating web and mobile applications would be if you had a practical and concise, hands-on guide to visual design. Visual Usability gets into the nitty-gritty of applying visual design principles to complex application design.

You€ll learn how to avoid common mistakes, make informed decisions about application design, and elevate the ordinary. We€ll review three key principles that affect application design €“ consistency, hierarchy, and personality €“ and illustrate how to apply tools like typography, color, and layout to digital application design. Whether you€re a UI professional looking to fine-tune your skills, a developer who cares about making applications beautiful and usable, or someone entirely new to the design arena, Visual Usability is your one-stop, practical guide to visual design.

• Discover the principles and rules that underlie successful application design
• Learn how to develop a rationale to support design strategy and move teams forward
• Master the visual design toolkit to increase user-friendliness and make complicated processes feel straightforward for your product