Visual Methodologies: An Introduction to Researching with Visual Materials

"If you need to carry out research into visuals then Rose's book provides straight forward practical assistance for how to do so... She explains clearly how we can deal with the visual from diverse approaches such as content analysis, semiotics, psychoanalysis and discourse analysis, all explained carefully, using examples, in terms of the stages of a research project."

- David Machin, Cardiff University



"The authoritative introductory text on the methods of visual research. Conveying the richness and excitement of visual culture research, Rose expertly navigates across a range of methodologies, explaining in detail their particular usefulness and limitations through practical examples."

- Julie Doyle, University of Brighton



"A welcome overview of the state of the field. Visual Methodologies succeeds both as an introductory text, certain to be widely adopted in the classroom, and as a sophisticated refresher course for those who have followed the rapid maturation of this remarkable interdisciplinary discourse

- Martin Jay, University of California, Berkeley



With over 25,000 copies sold worldwide, Gillian Rose's book is the bestselling critical introduction to the study and analysis of visual culture.



Each chapter provides a rigorous examination and demonstration of an individual methodology, with case studies, colour images, suggested further reading and visual examples throughout.



Reflecting changes in the way society consumes and creates its visual content, the updated Third Edition includes:

• A companion website featuring additional examples of digital media, social media, and moving images. Visit www.sagepub.co.uk/rose


• An additional chapter and expanded coverage on social and new media, and more information on the mass media in general (TV, print and broadcasting)


• An expanded focus on how each method can be used in relation to a range of different visual materials


• A new chapter on how to use visual materials for research and the presentation of research findings.