Ultimate Web Marketing Guide, The
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$34.99
2023-09-30
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2023-09-30
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2022-08-31

Ultimate Web Marketing Guide, The

EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING!

  • Your expert, up-to-the-minute, A-Z reference & how-to guide
  • Choose the right goals, media, & tools
  • Plan, execute, measure, & optimize
  • Avoid costly mistakes!

Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing.

 

It€s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, €œPR 2.0,€ analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get €œfrom the trenches€ insights that save you money...learn to drive more value faster.

 

THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE:

  • Creating effective web/online marketing plans and budgets
  • Integrating online and traditional marketing
  • Designing great sites--including ecommerce sites
  • Getting actionable answers from web analytics
  • Profiting from search engine marketing (SEM) and optimization (SEO)
  • Executing winning pay-per-click and display ad campaigns
  • Developing effective email lists and campaigns
  • Building two-way conversations with customers and prospects
  • Marketing on Facebook, Twitter, and other social media
  • Creating an online PR media room
  • Marketing through YouTube and podcasts
  • Selling through iPhone and Android apps
  • Managing web/online marketing coherently and efficiently
  • Tracking performance--and improving it!

 

Technical accuracy guaranteed by Econsultancy€s Rebecca Lieb

  • TitleUltimate Web Marketing Guide, The
  • BrandQue
  • ManufacturerQue Publishing
  • BindingPaperback
  • ProductGroupBook
  • ReleaseDate2010-11-08T00:00:01Z
  • UnitCount1
  • EANs9780789741004