The Truth About Green Business

Everything you need to know to green your business and grow your profit.

€ The truth about what climate change means for your business

€ The truth about running lean and green

€ The truth about future proofing your business

 

Simply the best thinking

THE TRUTH AND NOTHING BUT THE TRUTH

 

This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results.

 

 €œThis little book is inspiring in its range and practicality€"not just for CEOs, but for every member of the enterprise€¦an exceptionally useful guide for €˜going green€ at any scale of enterprise.€

CHIP CONLEY, CEO, Joie de Vivre Hospitality

 

€œIn a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward.€

JOEL MAKOWER, Executive Editor, GreenBiz.com

 

Introduction     ix

Part I: The Truth About Green Business

TRUTH 1: What is a green business?      1

TRUTH 2: Why green your business?      5

TRUTH 3: How to approach greening your business     9

TRUTH 4: Why now?      13

TRUTH 5: Climate change and your business     17

Part II: The Truth About Green Strategy

TRUTH 6: Profit and purpose     23

TRUTH 7: How green is good enough?      27

TRUTH 8: Green regulations     31

Part III: The Truth About Green Operations

TRUTH 9: Secrets hiding in plain sight     35

TRUTH 10: Eco-efficiency: Good for business and the environment     39

TRUTH 11: Waste? Not! Eliminating non-product      43

TRUTH 12: EcoAudits can guide your course     47

TRUTH 13: Running lean and green     53

TRUTH 14: Carbon footprinting     57

TRUTH 15: Reducing your carbon footprint     63

Part IV: The Truth About Green Marketing

TRUTH 16: Green branding and messaging     67

TRUTH 17: Creating strong EcoLabels     71

TRUTH 18: Green marketing claims     77

TRUTH 19: Reaching conscious consumers     81

Part V: The Truth About Green Products and Services

TRUTH 20: What makes a product green?      85

TRUTH 21: Product take-back     89

TRUTH 22: Product to service     93

TRUTH 23: What makes a service green?      97

Part VI: The Truth About Green Design

TRUTH 24: Biomimicry€“learning from life    

TRUTH 25: Reducing your product footprints     105

TRUTH 26: Cradle to cradle     109

TRUTH 27: Design with nature     113

TRUTH 28: Innovation is at the heart of greening     117

Part VII: The Truth About Green Procurement

TRUTH 29: Environmentally preferable purchasing     121

TRUTH 30: Supply chain management and partnerships     125

TRUTH 31: Supplier scorecards     129

TRUTH 32: Clearing the rising bar     133

Part VIII: The Truth About Green Buildings

TRUTH 33: LEED standards for green buildings     137

TRUTH 34: The cost of green building     141

TRUTH 35: Green buildings improve productivity     145

TRUTH 36: Integrative design for green building     149

Part IX: The Truth About Green IT

TRUTH 37: Computers and electronics     153

TRUTH 38: Creating more effi cient data centers     157

TRUTH 39: How IT can drive greening     161

Part X: The Truth About Green Management

TRUTH 40: Engaging employees     165

TRUTH 41: Engaging stakeholders     169

TRUTH 42: Keeping score     173

TRUTH 43: Employee incentives     177

TRUTH 44: Environmental management systems     181

Part XI: The Truth About Green Finance

TRUTH 45: Profit, value, and risk     185

TRUTH 46: Reality-based accounting     189

TRUTH 47: Investing in green and attracting green investment     193

TRUTH 48: Carbon trading and offsets     197

TRUTH 49: Fiduciary duty     201

Part XII: The Truth About Green Futures

TRUTH 50: Certainty in the face of uncertainty     207

TRUTH 51: Scenario planning     211

TRUTH 52: Future proofing     215

APPENDIX A: References     219

Acknowledgments     228

About the Author     229

 

Note: Appendix B is available online at no charge at www.informit.com/title/9780789739407.

APPENDIX B: Resources