The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers

The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers

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2023-12-11
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The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers

Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.

  • TitleThe Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers
  • BrandBack Bay Books
  • ManufacturerBack Bay Books
  • BindingPaperback
  • ProductGroupBook
  • ItemPartNumberSection: 8, Colour/16 B&W
  • ColorMulticolor
  • ReleaseDate1997-08-25T00:00:01Z
  • UnitCount1
  • EANs9780316365468