The System Club Letters - 57 Big Ideas to Transform Your Business and Your Life (Marketing Mastery)

"Everything you need to know about success in business the 'gurus' never told you"

The System Club Letters
by Ken McCarthy

Ken McCarthy pulls back the curtain on private communications he's had with his System Club members over the years.

What is the System Club?

The System Club is one of the world's oldest mastermind groups in Internet marketing. Membership is open to graduates of System trainings and other invited parties.

These letters - fifty-seven in all - were written to be absorbed quickly and deliver hard hitting, targeted marketing tactics and inspiration.

Here are just a few of the ideas Ken shares in his latest book:

The invisible foundation of killer ad copy
Formulas for generating productive action
The world's greatest marketing university
When to break the rules
All big things start out small
Can you improvise?
The power of Internet video
The 40-40-20 rule
Your most important asset
Values and vision in business and in life

Warning: Much of what you will read in this book is dramatically different from the advice of the Internet marketing gurus.