The Power of Persuasion: How We're Bought and Sold
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Price
Date
Current Price
$16.94
2024-06-21
Highest Price
$16.95
2023-12-07
Lowest Price
$15.25
2020-10-17

The Power of Persuasion: How We're Bought and Sold

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."
--Slashdot.org

"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."
--The Globe and Mail

"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation."
--The Wall Street Journal

"This wonderful book will change the way you think and act in many realms of your life."
--Philip Zimbardo former president, American Psychological Association

  • TitleThe Power of Persuasion: How We're Bought and Sold
  • BrandWiley
  • ManufacturerWiley
  • BindingPaperback
  • ProductGroupBook
  • ItemPartNumber64200
  • UnitCount1
  • EANs9780471763178