The Pawnshop Chronicles
The Pawnshop Chronicles: Street Wisdom for the Business World is a unique business book. Authored by a Jack E Rossin, The Pawnshop Chronicles is filled with quirky stories from his days working in a pawnshop combined with solid, forceful business lessons that apply to almost every industry. It uses anecdotes from a rarely seen business to draw important lessons about customer service, messaging, planning, the real value of competition, and more.
The Pawnshop Chronicles does what very few business books have been able to do. It reduces the basic concepts of business and marketing down to the fundamentals, then illustrates those concepts with highly entertaining stories from - of all places - a pawnshop.