The Blueprint for Cold Calling Scripts: What to Say, How to Say It, and Why You Say It

THE BLUEPRINT FOR COLD CALLING SCRIPTS

Basically, there are two types of cold calls: the initial call, and the appointment call. Of the two, the initial call is the shortest - yet most difficult to make. It is this critical initial call that is the roadblock for most salespeople’s careers. This book is about that scary initial call. Just some of the things you will learn:
• If only three things will happen on the first cold call, why are you always surprised?
• The 10 rules for writing cold call scripts: can the canned scripts!
• The Shut Up Your Face! technique not only creates a super script, but you can read the customer’s mind.
• Spice up your scripts and seduce your prospects with a few planted words.
• Three scripts on one sheet of paper: Gatekeeper, Principal, Voicemail.


ABOUT THE AUTHOR

The Los Angeles Times says of Jerry Hocutt, “Salespeople are the foot soldiers in America’s business-to-business selling game. And Hocutt is their drill sergeant. His plain-spokenness wins people over.”

Jerry is an author, speaker, and sales trainer who has trained over 150,000 salespeople, managers, executives, business owners, entrepreneurs, and professionals in his nationally acclaimed seminars. He was three times the #1 salesman in the nation and salesman of the year for his Fortune 1000 company before starting his sales training business. He’s constantly looking for new ways, and fun ways, to sell. Some things he’s learned seem off-the-wall. Sometimes they work. Sometimes he falls flat on his face. He’ll save you the time and embarrassment. These are the ones that work. Have fun!