The Art & Science Of Internet Car Sales: Understanding How To Communicate And Sell New & Used Cars & Trucks In The New Electronic Marketplace
"Everything you always wanted to know about Internet car sales - but didn't know where to ask." Â This book came about when a friend in the biz remarked that, as rapidly as our industry changes, there is real need for a workable common sense electronic Internet car sales best practices playbook that can be updated and modified when needed and as needed. Â And so this book was born. Â Content is reviewed and, if necessary, revised, updated and/or expanded at minimum one time each year. Â Current (7th) edition uploaded to paperback and Kindle January 2018.