Tata Tea Premium 500 Gram

The latest Jaagore campaign unveiled as a part of the relaunch of 'Tata Tea Gold' is called "Power of 49" - Tata Tea gold has 15% long leaves in it that open up and release a superior aroma. Just like the leaves that open, the campaign, through the platform of Jaagore, seeks to open minds to the power that the women of India have to bring about the change they desire. Women constitute 49% of the voter base in India but often do not get their due as they are not yet seen as a determining factor in elections. The objective of this campaign is to awaken women to this 'Power of 49' and encourage women to exercise their right to vote at the next general elections.