Strategic Marketing

Strategic Marketing

$20.06

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Strategic Marketing

An all-purpose approach to strategic marketing management.

Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

  • BindingPaperback
  • EAN9780136028048
  • Edition1
  • ISBN0136028047
  • IsEligibleForTradeIn1
  • LabelPrentice Hall
  • ManufacturerPrentice Hall
  • NumberOfItems1
  • NumberOfPages408
  • PackageQuantity1
  • ProductGroupBook
  • ProductTypeNameABIS_BOOK
  • PublicationDate2011-01-14
  • PublisherPrentice Hall
  • StudioPrentice Hall
  • TitleStrategic Marketing