Strategic Marketing Problems: Cases and Comments
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Strategic Marketing Problems: Cases and Comments

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they€ve learned.

  Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation:  The Control Process; Global Marketing Strategy

MARKET
: Relevant information and case studies for marketing executives and professionals.

  • TitleStrategic Marketing Problems: Cases and Comments
  • BrandPearson
  • ManufacturerPearson College Div
  • BindingHardcover
  • ProductGroupBook
  • ItemPartNumberchn-2013-355
  • UnitCount1
  • EANs9780136107064