Strategic Advertising Management
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2024-08-21
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2024-01-25
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2022-10-11

Strategic Advertising Management

Integrating theory with application and presenting numerous real-life examples, Strategic Advertising Management, Fourth Edition, offers a systematic look at advertising within a theoretical and strategic planning framework. Authors Larry Percy and Richard Rosenbaum-Elliott present an overview of "how advertising works," discuss what is required from a manager in order to develop an effective communication plan, and equip students with the skills necessary for successfully applying strategy to various processes in advertising. A Companion Website includes resources for students and instructors.

  • TitleStrategic Advertising Management
  • BrandOXFORD UNIVERSITY PRESS
  • ManufacturerOxford University Press
  • BindingPaperback
  • ProductGroupBook
  • ItemPartNumber43187-5932
  • UnitCount1
  • EANs9780199605583