Social Media in Healthcare: Connect, Communicate, Collaborate, 2nd Edition (Executive Essentials: What Every Executive Should Know)

The growth of social networking has been dramatic, and the applications are quickly finding their way into healthcare organizations. This updated best seller provides an overview of the social media tools healthcare organizations are using to connect, communicate, and collaborate with their patients, physicians, staff, vendors, media, and the community at large. It describes the major social media applications and reviews their benefits, uses, limitations, risks, and costs. It also provides tips for creating a social media strategy based on your specific needs and resources. Real-world examples illustrate how social media can improve the efficiency, effectiveness, and marketing of your healthcare organization. The companion website includes examples from leading healthcare organizations that have made the commitment to social media as part of their strategic plan.