Selling the Invisible: A Field Guide to Modern Marketing
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2024-11-20
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2021-04-11
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2024-09-22

Selling the Invisible: A Field Guide to Modern Marketing

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.

  • TitleSelling the Invisible: A Field Guide to Modern Marketing
  • BrandGrand Central Publishing
  • ManufacturerGrand Central Publishing
  • BindingPaperback
  • ProductGroupBook
  • ItemPartNumber12630994
  • ReleaseDate2012-03-20T00:00:01Z
  • UnitCount1
  • EANs9780446672313