SEO Fitness Workbook: 2015 Edition: The Seven Steps to Search Engine Optimization Success on Google

Dominate SEO: Get to the Top of Google and Bing!

Revised for 2015 to cover Panda and Penguin, The SEO Fitness Workbook is your hands-on guide to getting to the top of Google. Unlike other boring books written by nerds for nerds, the SEO Fitness Workbook speaks in plain English and presents step-by-step instructions to mastering the game of search engine optimization. Note: it includes online access to quizzes, worksheets, and the fantastic SEO Toolbook with hundreds of FREE search engine optimization tools!

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of “The Seven Steps to SEO Fitness” to explain to you how to 'get SEO fit.'

Here are the SEVEN STEPS TO SEO FITNESS explained in detail in the workbook:

1. Set the right expectations: define the goals of your website, and assemble a “can do” team at your company to learn SEO and then implement it step-by-step.
2. Identify your keywords: find high volume, high value keywords and make a keyword worksheet.
3. (Re)structure your website: set up your Website to “talk” to Google using tactics such as HTML page tags, link sculpting, and an effective home page.
4. Create content: implement an SEO-friendly content strategy.
5. Go social: build inbound links, cultivate social mentions via networks such as Facebook, Twitter, and Google+, and create freshness.
6. Measure your results: use free rank-measurement tools and learn to master Google Analytics, a powerful but confusing free analytics system by Google.
7. Never stop learning: access free explanatory videos, worksheets, and tools.