SEO 2016: Learn Search Engine Optimization
SEO 2016 :: Learn Search Engine Optimization
A Comprehensive Must-Have Guide to SEO in Today's Competitive Search Environment
Do you have what it takes to rank your site at the top of Google's search results? Have you been frustrated by the level of difficulty posed in competing with other well-established websites for the those coveted first-page listings?
Well, did you know that there are over 200 ranking factors involved in Google's current search algorithm? Yes, over 200. It's certainly no walk in the park. And, depending on where you've been for your information when it comes to SEO, it might outdated, or just flat-out wrong.
Why is that?
Search has been evolving at an uncanny rate in recent years. And, if you're not in the know, then you could end up spinning your wheels and wasting valuable and precious time and resources on techniques that no longer work.
The main reason for the recent changes: to increase relevancy.
Google's sole mission is to provide the most relevant search results at the top of its searches, in the quickest manner possible. But, in recent years, due to some mischievous behavior at the hand of a small group of people, relevancy began to wane.
SEO 2016 :: Understanding Google's Algorithm Adjustments
The field of SEO has been changing, all led by Google's onslaught of algorithm adjustments that have decimated and razed some sites while uplifting and building others.
Since 2011, Google has made it its mission to hunt out and demote spammy sites that sacrifice user-experience, focus on thin content, or simply spend their time trying to trick and deceive their way to the top of its search results.
At the same time, Google has increased its reliance on four major components of trust, that work at the heart of its search algorithm: