Retailing Principles: A Global Outlook
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2023-12-15
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2023-12-15
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Retailing Principles: A Global Outlook

This introduction to the world of retailing takes advantage of the author s own extensive travel and research to provide a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing, and catalog retailing as key growth strategies for retailers who hope to survive in an uncertain environment.

  • TitleRetailing Principles: A Global Outlook
  • BrandBrand: Fairchild Pubns
  • ManufacturerFairchild Books
  • BindingHardcover
  • ProductGroupBook
  • UnitCount1
  • EANs9781563671920