Research Methods in Business Studies (4th Edition)
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$39.99
2024-07-25
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2021-02-25
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2024-07-25

Research Methods in Business Studies (4th Edition)

A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.

Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects.  It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

The following online resources support the text:
For Instructors: PowerPoint slides

 

  • TitleResearch Methods in Business Studies (4th Edition)
  • BrandPearson
  • ManufacturerPearson
  • BindingPaperback
  • ProductGroupBook
  • ItemPartNumber9780273712046
  • UnitCount1
  • EANs9780273712046