Referral Development for Healthcare

An effective, professional referral development program is the essential, practical essence of all healthcare marketing activity. After all, without a steady, reliable flow of patients in sizable numbers, there simply can be no healthcare enterprise.

Referral Development for Healthcare helps healthcare providers understand, create and implement the most effective and efficient referral development program available. It is a complete educational program that is as interesting and entertaining to read as it is practical and profitable to use.

This is a book of bold action and implementation. Each of the 29 chapters is written with vivid, comprehensive detail. The hardcover edition contains a CD of unique marketing management tools and templates to help measure the effectiveness of your referral development efforts. There are more than 150 color photos and illustrations to aid in the educational and training process.

The book contains step-by-step instructions, case studies and examples specifically for physicians, hospitals, home healthcare agencies, physical therapy clinics, long-term care providers, mental health practitioners and a host of other allied health services. This book is a thoughtful and comprehensive answer to a straight forward business question: What is the best way to market my healthcare service?

Invest in a copy of Referral Development for Healthcare now. By using this book, you will create a remarkable and powerful referral development program that’s proven wildly successful for the largest pharmaceutical and healthcare companies in the world.