Readings in Account Planning, Part 1
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Readings in Account Planning, Part 1

A compilation of some of the best thinking in the exciting and challenging field of account planning. Beginning with Stanley Pollit's "How I Started Account Planning," this great collection includes pieces from John Griffiths, Malcolm Gladwell, Merry Baskin, Paul Feldwick, John Heilleman, and many more.

  • TitleReadings in Account Planning, Part 1
  • ManufacturerThe Copy Workshop
  • BindingKindle Edition
  • ProductGroupDigital Ebook Purchas
  • ReleaseDate2012-01-23T00:00:00.000Z
  • FormatKindle eBook