Polaroid PL-144AZ Studio Series Digital Power Zoom TTL Shoe Mount AF Flash With LCD Display For The Sony Alpha NEX-6, NEX-7, SLT-A33, SLT-A35, SLT-A37, SLT-A55, SLT-A57, SLT-A58, SLT-A65, SLT-A77, SLT-A99, A100, A200, A230, A290, A300, A330, A350, A380, A390, A450, A500, A560, A550, A700, A850, A900, A3000, A7, A7R, DSC-RX1, RX10, RX1R Digital SLR Cameras

The Polaroid PL144 Shoe Mount Flash is an economical full-TTL enabled flash with support for digital SLR cameras. It features a powerful Guide Number of 148'/45 m at 85mm position, and features a power-zoom flash head that covers a focal range from 24mm to 85mm.The flash includes a built-in slave function which allows it to be positioned off-camera, and triggered by any second flash. You can also manually adjust the power level of the flash output from full-power down to 1/16th. It is the perfect economical all-purpose flash for any digital or 35mm SLR shooter.

Bounce, Zoom & Swivel Head
Flash has vertical bounce of 90° and horizontal swivel of 270°, with automatic or manual zoom settings of 24mm, 28mm, 35mm, 50mm, and 85mm

AF Assist
Autofocus auxiliary lamp helps the camera to focus in low-light situations

Remote Triggering
Built-in optical slave function allows for off-camera operation

Light Modifiers
Includes "Self-Storing" Diffuser and Reflective Panels

Power Saving
Auto Sleep mode means less charging time, and more shooting time

Specs:
Type Shoe mount
Guide No. 148' (45 m) at 85mm/ISO 100
Angle of Coverage 75° to 28° (24-85mm lenses in 35mm/full frame format)
Vari-Power 1/1, 1/2, 1/4, 1/8 & 1/16th
TTL Dedication Yes
Bounce Head Yes
Swivel Head Yes
Zoom Head 24-85mm auto-zoom (flash senses focal length & adjusts or manual settings of 24mm, 28mm, 35mm, 50mm, 70, and 85mm)
Off Camera Terminal No
Recycle Time 0.5-9.0 seconds
Power Source Four "AA" batteries
Dimensions 5 x 4 x 3" (125 x 100 x 72mm)
Weight 9.5 oz (270g)

If you're tired of the uneven and often underpowered illumination produced by your camera's built-in flash, yet don't see the need to overspend for the flashes offered by your camera manufacturer, welcome to lighting solutions from Polaroid.