Polaroid PL-126PZ Studio Series Digital TTL Shoe Mount Bounce Flash For The Sony Alpha NEX-7, NEX-6, SLT-A33, SLT-A35, SLT-A37, SLT-A55, SLT-A57, SLT-A65, SLT-A77, SLT-A99, A100, A200, A230, A290, A300, A330, A350, A380, A390, A450, A500, A560, A550, A700, A850, A900, DSC-RX1 Digital SLR Cameras

The Polaroid PL126 Shoe Mount Flash is a fully automatic, system-dedicated shoe mount flash, featuring full TTL flash support for digital SLR cameras such as the Canon, Nikon, Olympus/Panasonic, Sony and Pentax cameras. It is fully automatic for today's on-the-go photographer. The unit provides some extra features like bounce & swivel, and a manual zoom head and outputs a substantial amount of light.

Bounce, Zoom, & Swivel Head
Flash has vertical bounce of 90° and horizontal swivel of 270°, with zoom settings of 28mm, 35mm, 50mm, and 85mm

AF Assist
Autofocus assist lamp helps the camera to focus in low-light situations

Accepts Light Modifiers
Includes Diffuser and Reflective Panels

Power Saving
Auto Sleep mode means less charging time, and more shooting time.

Specs:
Type Shoe mount
Guide No. 137' (42 m) at 85mm/ISO 100
Bounce Angle 0, 45, 60, 75, 90 degrees
Swivel angle: Right 0-90 Degrees; Left 0-180 Degrees
Vari-Power No
TTL Dedication Yes
Bounce Head Yes
Swivel Head Yes
Zoom Head 28-35-50-85mm (manual zoom)
Off Camera Terminal No
Recycle Time 0.3-8.0 seconds
Power Source 4x 1.5V "AA" batteries (alkaline, lithium, NiCad & NiMH)
Dimensions 5.2 x 4.0 x 3.0" (102 x 102 x 72mm)
Weight 9.2 oz (260g) without batteries

If you're tired of the uneven and often underpowered illumination produced by your camera's built-in flash, yet don't see the need to overspend for the flashes offered by your camera manufacturer, welcome to Studio Series lighting solutions from Polaroid.