Place Branding

Place Branding

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Place Branding

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

  • BindingKindle Edition
  • EISBN9780230245594
  • FormatKindle eBook
  • LabelPalgrave Macmillan
  • ManufacturerPalgrave Macmillan
  • NumberOfPages256
  • ProductGroupeBooks
  • ProductTypeNameABIS_EBOOKS
  • PublicationDate2009-07-17
  • PublisherPalgrave Macmillan
  • ReleaseDate2009-07-17
  • StudioPalgrave Macmillan
  • TitlePlace Branding