Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore
A Fast Company blogger and former McKinsey consultantprofiles the next generation business strategists: the"Outthinkers"
"Outthinkers" are entrepreneurs and corporate leaders with a newplaybook. They see opportunities others ignore, challenge dogmaothers accept as truth, rally resources others cannot influence,and unleash new strategies that disrupt their markets. Outthinkthe Competition proves that business competition is undergoinga fundamental paradigm shift and that during such revolutions,outthinkers beat traditionalists.
Outthink the Competition presents stories of breakthroughcompanies like Apple, Google, Vistaprint, and Rosetta Stone whosestunning performances defy traditional explanation and will inspirereaders to outthink the competition. Core concepts in the bookinclude:
It's time to buck tradition in order to stay ahead. Outthink thecompetition and uncover opportunities hiding in plain sight.
