Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future

Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future

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Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future

John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola to the leader of the most innovative company of all - Apple Computers.

  • BindingHardcover
  • EAN9780060157807
  • Edition1st ed
  • ISBN0060157801
  • LabelHarpercollins
  • ManufacturerHarpercollins
  • MPNA-185-779
  • NumberOfItems1
  • NumberOfPages450
  • PartNumberA-185-779
  • ProductGroupBook
  • ProductTypeNameABIS_BOOK
  • PublicationDate1987-10
  • PublisherHarpercollins
  • StudioHarpercollins
  • TitleOdyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future