Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources
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2024-05-22
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2022-07-19
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2020-06-27

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to

  • Define the exchange process between a museum's offerings and consumer value
  • Differentiate a museum and communicate its unique value in a competitive marketplace
  • Find, create, and retain consumers and convert visitors to members and members to volunteers and donors
  • Plan strategically and maximize marketing's value
  • Achieve financial stability
  • Develop a consumer-centered museum

  • TitleMuseum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources
  • BrandJossey-Bass
  • ManufacturerJossey-Bass
  • BindingHardcover
  • ProductGroupBook
  • ItemPartNumber23556198
  • UnitCount1
  • EANs9780787996918