Modern Data Warehousing, Mining, and Visualization: Core Concepts

Written from a multidisciplinary user/manager approach—rather than a designer approach, this text looks at data warehousing technologies necessary to support the business processes of the twenty-first century. It explores the basic concepts of data mining, warehousing, and visualization—with an emphasis on both technical and managerial issues and the implication of these modern emerging technologies on those issues. Includes mini-cases, narrative vignettes, and an abundance of graphics. Data mining and visualization exercises—using an included fully-enabled, but time-limited version of Megaputer's PolyAnalyst and TextAnalyst data mining and visualization software—give readers hands-on experience with real-world applications. The Data Warehouse. Data Mining and Data Visualization. Data Mining Technologies. Executive Information Systems. Designing and Building the Data Warehouse. The Future of Data Mining, Warehousing, and Visualization. For managers.