Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)

Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)

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2023-12-07
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2023-09-23
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2023-10-30

Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)

All new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication.

  • TitleMarketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)
  • BrandSouth-Western Educational Pub
  • ManufacturerSouth-Western Educational Pub
  • BindingHardcover
  • ProductGroupBook
  • UnitCount2
  • EANs9781587992056