Marketing Research
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Price
Date
Current Price
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2023-12-25
Highest Price
$294.99
2022-08-28
Lowest Price
$294.99
2022-08-28

Marketing Research

For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

  • TitleMarketing Research
  • BrandPearson
  • ManufacturerPearson Group
  • BindingPaperback
  • ProductGroupBook
  • FormatInternational Edition
  • EANs9780273768517