Marketing Channels
Type
Price
Date
Current Price
$226.00
2025-02-02
Highest Price
$226.00
2025-02-02
Lowest Price
$33.99
2024-03-07

Marketing Channels

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

  • TitleMarketing Channels
  • BrandCengage Learning
  • ManufacturerCengage Learning
  • BindingHardcover
  • ProductGroupBook
  • ItemPartNumber9780324316988
  • UnitCount1
  • EANs9780324316988