Marketing: An Introduction
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2024-11-22
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2024-07-28
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2023-12-08

Marketing: An Introduction

This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today€s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value€“creating it and capturing it€“drives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool. 

  • TitleMarketing: An Introduction
  • BrandPearson
  • ManufacturerPearson College Div
  • BindingPaperback
  • ProductGroupBook
  • UnitCount1
  • EANs9780136102434