Making Sense of Business Reference: A Guide for Librarians and Research Professionals
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2023-12-19
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2023-12-19
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2020-06-28

Making Sense of Business Reference: A Guide for Librarians and Research Professionals

In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An "accidental business reference librarian by trade," Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide

  • Explains how to conduct the reference interview, with tips for helping clients help themselves
  • Identifies important business resources, both free and fee-based
  • Offers chapters devoted to industry and market information; small-business needs; international business research; investing and the stock market; and marketing and demographics
A detailed bibliography functions as both a standing reference for desk use as well as a collection
development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business.

  • TitleMaking Sense of Business Reference: A Guide for Librarians and Research Professionals
  • BrandALA Editions
  • ManufacturerALA Editions
  • BindingPaperback
  • ProductGroupBook
  • ItemPartNumberblack & white illustrations
  • UnitCount1
  • EANs9780838910849