Linha Sou Natura - Sabonete em Barra Puro Vegetal Frescor (5 x 90 Gr) - (Natura Sou Collection - Freshness Vegetable Bar Soap (5 x Net 3.5 Oz))

Natura launched in May 2013 a new flagship brand called SOU (meaning "I am"), reconciling low environmental impacts and low costs with high sensorial impacts and inviting users to a new kind of consumption. Natura SOU chain has been studied from the beginning to the end in order to optimize resources, reducing costs and environmental impacts. In the whole production chain, it consumes less energy, generate less waste and less shipping, then less pollution. In terms of packaging, the pouch is used worldwide in several product categories but with cosmetics it's solely used as a refill. With SOU, Natura offers a variety of products focusing on essential care (liquid soap, moisturizing cream, shampoo, curls conditioner, etc) all manufactured in the same stand-up pouches as primary packaging, with lively different colors. It uses 70 percent less plastic and emits 60 percent less carbon than the other lines from Natura. It is lighter and requires less space for storage and transportation. And because of this smooth package, there is no product waste: the product can be used to the very last drop. The process has been optimized, too: A single machine is able to cut the film, seal the shape of the package and bottle the product. The formulation does not contain artificial colorants or scents, is on average 80 percent plant derived and contains only the number of ingredients that is necessary. And there's a single fragrance for the entire line. --------------- SOU frescor e leveza. F³rmula com ³leo 100% vegetal e espuma cremosa que limpa e forma um delicado filme protetor, deixando a pele macia e suave, mesmo ap³s o banho. Sou deliciosa fragrncia exclusiva.