Simple. Pure. Delicious.

At LÄRABAR, we believe that the foundation of a sound mind, body, and spirit is derived from what you eat. And what you eat is most delicious and satisfying when it's in a whole, natural state.

LÄRABAR Jöcalat is an organic chocolate food bar made from fruits, nuts, and Fair Trade Certified chocolate. Each flavor contains no more than six simple, organic ingredients that are deliciously rich, without added sugars and free of dairy, soy, and gluten.

Chocolate

Nourish your cocoa-loving soul with the richness of organic chocolate. Blended with dates and nuts, this delightful treat provides a quarter cup of fruit, 5 grams of fiber and 15% of the recommended daily value of Magnesium.

Chocolate is made with Organic Dates, Organic Almonds, Organic Unsweetened Chocolate, Organic Cocoa Powder, and Organic Walnuts.

The LÄRABAR Story

Lara Merriken was hiking in the Rocky Mountains of Colorado when inspiration struck: create a new kind of nutrition bar using wholesome, natural ingredients. In May 2000, LÄRABAR was born. Lara began the company with a simple vision of combining fruits and nuts into an enjoyable product that was as delicious as it was healthful. She scoured the aisles of grocery stores, noting popular flavors of ice cream and cookies, then recruited her friends and family as focus groups to test new recipes.

The first five flavors Lara launched were Cherry Pie, Apple Pie, Cashew Cookie, Banana Cookie, and Chocolate Coconut Chew. She made the products herself and sealed each individual package by hand — all 500 of them! Although LÄRABARs are now manufactured outside of Lara's kitchen, they're every bit as wholesome and nutritious as they were when the company was founded. They're an indulgent nutrition bar you can truly feel good about eating.