L'Oréal Technique HiColor Browns & Blondes Permanent Hair Color | Lifts Dark Hair in One Step | No Brassiness | Rich, Smooth Creme Formula | Intense, Long-Lasting Color | Coolest Brown

Hicolor red hilights by L\'Oreal excellence is the first highlighting series formulated for dark hair. Rich, no-drip creme makes it easy for control of creative techniques. True-to-shade color that resists fading. Breakthrough technology lifts hair 3-4 levels, no pre-lightening required, for highly-visible, intense red highlights even on dark hair, without brassines.