John Frieda Sheer Blonde Go Blonder Lightening Shampoo

Gradually lightens blonde for an all-over sun-kissed look
With Citrus & Chamomile
For All Shades of natural, color-treated or highlighted blond hair.
Visibly Lightens Your Blonde. The sheer blonde® hair care experts were the first to create innovative solutions for your ultimate blonde color and shine. That's why we're the leading brand and preferred by blondes.*
sheer blonde® go blonder shampoo and conditioner gradually lighten your hair for a sun-kissed look all year, with daily use. This shampoo with a lightening complex and chamomile improves the healthy look and feel of your hair for shimmering sunlit blonde every day.
Ammonia and Peroxide-Free
For further information, call 1-800-521-3189 (USA)
Made in USA
*Per sales data from The Nielsen Company US, Inc.