Influence: The Psychology of Persuasion, Revised Edition
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Influence: The Psychology of Persuasion, Revised Edition

Influence, the classic book on persuasion, explains the psychology of why people say "yes"€"and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader€"and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

  • TitleInfluence: The Psychology of Persuasion, Revised Edition
  • BrandCollins Publishers
  • ManufacturerHarper Business
  • BindingPaperback
  • ProductGroupBook
  • ItemPartNumber2346329
  • Model2346329
  • ReleaseDate2006-12-26T00:00:01Z
  • UnitCount1
  • EANs9780061241895