How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI (Que Biz-Tech)

Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics€"Painlessly

Think social marketing is worth it? Prove it. If your boss hasn€t demanded that yet, he will. Then what? Hand him some jive about €œreturn on conversation€? Think that€ll fly? You€ll be gone so fast you won€t know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail.

Bet you can€t wait to see his face when you walk in with metrics that stand up to his most brutal questions. We€re not just talking about getting €œbuy-in€ or begging for your proverbial €œseat at the table.€ We are talking about numbers that make careers. This book will prove your indispensability to even the most clueless executive in your company.

Here€s the best part: It€s not hard. You won€t need to become a math nerd. The tools are cheap (or free), and you€re probably sitting on most of the data. This book will give you everything else, including simple step-by-step techniques for creating measurable strategies and getting the data to prove they deliver. You€ll also get super helpful hands-on exercise worksheets where you can jot down your answers and notes. Nichole Kelly has been refining this stuff for 14 years. She€s helped hundreds of marketers prove their value to bosses and boardrooms. Now it€s your turn.

If you€re a marketer or agency pro, this is a game you have to play. Win it.

Reliable answers to questions like:

• How much revenue did our activities on social media platforms generate this month?
• Are social media prospects more likely to convert to customers?
• Which status update delivered the highest conversion rate?
• How long do we retain new social media customers?
• Do they spend more or less than customers from other channels?
• Do they make repeat purchases more often than other customers?
• And much more€¦