How To Market And Manage A Private Security Firm

How To Market And Manage A Private Security Firm
In 1979, Richard Branson was travelling from British Virgin Islands to Puerto Rico when his flight was cancelled. Instead of reacting angrily, he chartered an airplane and offered other stranded passengers a ride for a fee. This was the start of Virgin Airlines.
Just think for a moment€¦
How many people you know who would have reacted in that manner?
In 1976 Steve Jobs and co founded Apple Computers in his uncle€s garage. Today Apple is more valuable than the U.S. government.
In the 1990s, Donald Trump€s empire was on the brink of collapse. All indications were it was the end of the Trump dynasty. However, Mr. Trump turned his fortunes around and today his is the most successful real estate business in the world.
What makes the likes of Richard Branson, Steve Jobs, Donald Trump and others like them different from most people?
Answer:
€ They are visionaries
€ They are good marketers
Their ability to envision the future and sell that vision to others is what set them apart.
Are those qualities innate talents or are those skills that can be learnt?
I will suggest the latter.
In 2004 I established my business. By 2006 my revenue had reached a million dollar. By 2008 my revenue dropped from a million dollar to four hundred thousand in the red.
How did I come from a million to four hundred thousand in debt?
Answer: like most professional entrepreneurs I thought business was common sense.
But I was wrong€¦
In my search for answers as to why my business failed, I undertook business development training from the best business coaches and marketers in the world.
The likes of Eben Pagan who is reputed as one of the best business coaches in the world earning over hundred million dollars in a few years.
Frank Kern the marketing genius who sold twenty-three millions worth of information products in a single day.
I have also been trained by:
Dan Kennedy
Brendon Burchard
Jeff Walker
Don Crowther
Rich Schefren
John Carlton
Together these guys are the finest business and marketing minds ever.
Their training changed my business, taking me from near bankruptcy to a business success story.
This book is a collection of the best business building and marketing information I gleaned from those masters.
It is my own story of transformation and experiences as a business coach and a complete step by step roadmap of how I did it.
The fundamental difference between: How to Market and Manage a Private Security Firm and most business development books is a single phrase: how to.
Most business books tell you what has to be done but never show you how to do it.
At the end of the book, you have a summary of each chapter and a step by step process map of how to implement the ideas.
In How to Market and Manage a Private Security Firm you will learn:
€ The five business success fundamentals
€ The marketing fundamentals used by the most successful private security firms
€ How to create a new market
€ How to attract €œA talents€
€ How to create a good system
€ How to create a good private security firm business model
€ How to create metrics for measuring: productivity, staff performance, marketing ROI and financial results
€ How to identify the bottleneck preventing your firm€s growth
€ How to develop remarkable service that differentiates your firm
€ How structure your firm to constantly adapt to changes in your industry
Before Google there were other search engines. Before Facebook, there were other social media sites?
What did Google and Facebook get right that the others got wrong?
The answer is in: How to Market and Manage a Private Security Firm.
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This book comes with 100% money back guarantee. If after reading it you feel that the information was unhelpful, just request a refund and you will be refunded 100% of your money no questions asked.