The high-energy flexible magnet strip has a strength rating of 20 pounds of pull per linear foot and 60% more strength than a regular magnetic strip of the same size. The strip is magnetic on one side and adhesive on the reverse. The adhesive has a peel-off liner, which protects it from exposure to air until ready for use. The strip withstands temperatures from 0 to 150 degrees F and can be cut with scissors.

Flexible magnets can be easily cut and shaped for a range of applications. They are produced by mixing powdered iron or ferrite with a rubber or plastic binder, and then extruding or rolling into the desired shape. Flexible magnets can have adhesive backing and be laminated with a printable vinyl coating. Flexible magnets are typically magnetized with multiple poles on one surface to generate a stronger holding force. High-energy flexible magnets can sometimes be used in place of ceramic materials if tight tolerances are not required. The application temperature range is determined by binder material properties.