Global Strategic Management
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Global Strategic Management

Global Strategic Management, Second Edition, offers a truly global--as opposed to multinational--perspective on strategy. Providing a thorough introduction to the wide range of theories and research available in the field, it also incorporates a wealth of mini- and full-length case studies of successful companies from the United States, Europe, and emerging economies. Retaining the features of the highly acclaimed first edition--a concise treatment of topics, an accessible writing style, and a clear structure--the second edition covers both traditional topics and new areas like corporate social responsibility and cutting-edge technologies. The text is enhanced by chapter summaries, discussion questions, and numerous pedagogical features.

  • TitleGlobal Strategic Management
  • BrandOxford University Press
  • ManufacturerOxford University Press
  • BindingPaperback
  • ProductGroupBook
  • UnitCount1
  • EANs9780199543939