Global Marketing

Global Marketing

$49.98

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$49.98
2023-10-26
Highest Price
$49.98
2023-10-26
Lowest Price
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2022-08-31

Global Marketing

The excitement, challenges, and controversies of global marketing.

 

Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

 

The new edition focuses on the recent changes in the world, including the global financial crisis.

  • TitleGlobal Marketing
  • ManufacturerPearson College Div
  • BindingPaperback
  • ProductGroupBook
  • ItemPartNumbercol. Illustrations, col. maps
  • UnitCount1
  • EANs9780137023868